Thomas Crampton shared an ugly truth that traditional media does not work for Asians.  As an Asian myself, any traditional media is a source of brand awareness.  It may create curiosity but typical Asians will not immediately jump and buy your product.  Asians most probably will do any of the following:  ask family and friends about the product creating buzz about it and at the same time get personal evaluation of the product from peers.  Asians will also rely on reviews may it be online or not about the brand you have shown to them.

I give credit for Thomas for sharing the chart above in his post but I have to point out that it is not about being trustworthy or not that Asians choose to buy or ignore a brand product.  This is all about having an informed decision whether or not Asians like me would be open to your brand.  Personal experience is an important criteria not because Asians are very particular in all brands but rather Asians want to have a great value for money.  Your brand’s product offering must be really useful and adds value to the consumers for Asians to connect with you.

To summarize, for your brand product’s marketing strategy generate sales, it has to position itself as adding value and usefulness for its consumers.  Allow people to have insight about your brand and products and engage them to socialize about these.  Remember, people are the most important marketing mediums any brand will have.  Anyone can become an instant viral mechanism, hence you should plan your marketing strategy towards social media for the Asian target market.